The Zambia Institute of Marketing is a membership organization regulating the practice of marketing in Zambia as provided for in the Zambia Instute of Marketing Act No. 14 of 2003. The Instutute, according to the act, is affiliated to the Ministry of Commerce, Trade and Industry and minister of the said Ministry serves as Patron.
According to the Act, it is a requirement by all those practicing or intending to practice marketing in Zambia to be registered with the Zambia Institute of Marketing. It is also a requirement by the Act that companies operating in Zambia should employ registered members of the Zambia Institute of Marketing only in all marketing related jobs.
The Zambia Institute of Marketing is also an examining body for the ZIM Professional Diploma in Marketing. This is a professional qualification adopted after ZIM was enacted by an Act of Parliament to regulate the practice of marketing in Zambia.